Jack in the Box is following in the footsteps of other fast-food chains that cater to late-night snackers to drive traffic and boost sales as cannabis usage becomes more mainstream.
The California-based food chain is pushing the envelope further, building off of previous cannabis-friendly campaigns, in response to recently relaxed cannabis and CBD regulations across states like Minnesota, Delaware, and New York Advertising platforms have relaxed their ban.
It is Jack in the Box's first collaboration with a marijuana-focused online platform.
In the past, this builds on prior activations such as the launch of the fast food chain's Munchie Meals, its partnership with the rapper, and the Jack Loves Trees campaign.
Ryan Ostrom, Jack in the Box CMO, said in an email that the company has gained equity with the community. Cannabis Legalization has made these campaigns more accepted in our markets.
Jack in the Box wouldn't say how much of its media spend is going toward cannabis-friendly marketing. The partnership with WeedMaps occupies a very small fraction of the total spend, according to Ostrom. Ostrom said that those dollars were spread across social media platforms.
Jack said the investment is a great place to secure brand love, favorability, and engagement from a specific segment of the cannabis consumer.
In January of this year, the fast food chain spent $6.5 million on media. Jack in the Box spent more than $74 million on media last year. The brand spent $119 million in 2021.
Cannabis and marijuana marketing has been barred from mainstream brand partnerships and direct response marketing channels. More than 21 states have legalized adult-use marijuana, even though it is still illegal at the federal level. Ad restrictions on social media have loosened. According to a recent survey, 81% of U.S. adults think that marijuana should be legal. As it becomes more normalized, cannabis agency experts expect to see more partnerships between mainstream brands and cannabis or marijuana brands.
As cannabis becomes legal in more states, we can expect to see a rise in non-endemic brand partnerships between cannabis
and mainstream brands that just make sense, according to Lisa Weser, founder and CEO of Trailblaze marketing agency and e
Jack in the Box plans to continue growing in that space along with the audience segment, according to Ostrom, as there is a shift occurring in what Americans consider to be taboo.
He said that they have been playing in this space for a while and that they will look to stay at the forefront of cannabis culture and continue to find fun, innovative ways to serve this community.
Keywords: Kimeko McCoy, Jack,Box,cannabis-friendly marketing strategy
Harlem Businesses Sue to Stop Cannabis Dispensary Planned for 125th Street
A prominent Harlem business group filed a lawsuit on Wednesday to stop the state from building a recreational cannabis dispensary on the neighborhood's main street.
The lawsuit may signal trouble for efforts to open stores in some communities that lawmakers intended to benefit the most from legalization and it underscores the sentiment that they have been left out of the planning process.
The first case challenging the secretive process regulators use to choose dispensary locations was filed by the 125th Street Business District Management Association in State Supreme Court in Manhattan.
The lawsuit said that the attempt to avoid community opposition was naked.
The association doesn't oppose a dispensary on 125th Street, but the current location would add to the crime, congestion and open drug use already afflicting the area.
The landlord of the property rents space to an unlicensed dispensary two blocks away from the scene of a recent murder and multiple shootings, and is under investigation for selling cannabis illegally.
Barbara Askins, the president and chief executive of the 125th Street business association, said that the policies sound great when you are working in a vacuum. While they already have less resources, you can't expect a community with so many challenges to be able to handle them.
The Dormitory Authority, Office of Cannabis Management, and 246 West are among the defendants in the lawsuit. The Fata Organization owns several buildings on 125th Street.
The agencies did not reply to the request for comment on the lawsuit. The representative of the Fata Organization could not be reached.
The first meeting of the New York State Cannabis Control Board was in January with the President of the Dormitory Authority and the Chairwoman.
The Dormitory Authority leased the 125th Street storefront in December as part of a new push to provide retail locations to entrepreneurs selected to open the state's first 150 licensed dispensaries.
The agency did not know that the landlord had ties to an unlicensed dispensary. The smoke shop on West 125th Street is owned by the same firm that owns the building on West 125th Street.
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Regulators were put in charge of the legal cannabis market in business with one of the landlords that the authorities have blamed for enabling some 1,500 stores to undermine it, because of the state's lease.
Jeffrey Gordon, a spokesman for the Dormitory Authority, wouldn't say if officials were aware of the connection before choosing the locations. The Office of Cannabis Management didn't know, according to a spokesman. Mr. Gordon said the agency only vets the location of the landlord's other tenants.
The soko cannabis revelation was embarrassing and a conflict of interest.
Jeffrey Hoffman, a cannabis lawyer who is not part of the suit, said it is a huge problem. It is fundamentally against what you are trying to do here.
If the state had made more of an effort to explain its decision, the situation might have been avoided.
Several other officials, including a local State Assembly member and the district manager of the community board, have said that the plans for the site came as a surprise.
The business group met with Lynch, the governor's chief of staff, in March, but they didn't have a reason for their decision.
He said we were stonewalled.
The cannabis site selections followed an extensive review by the real estate firm, including determining whether properties met regulatory requirements and were least likely to generate community concerns. The Dormitory Authority worked with the Harlem community to find the best location, according to Mr. Gordon.
In its lawsuit, the group said there was no evidence that the Harlem site was selected because it was available. Its lease was one of only 15 signed by the state by the end of March as it struggled to find landlords willing and able to rent the space.
State officials were accused of violating their rules. The dispensary must be at least 500 feet from schools and community centers. A medical college that operates an after-school program for high school students and an office where middle and high school students go for suspension hearings are across the street from the selected storefront. A drop-in center for homeless youth is housed in the building.
The Office of Cannabis Management said in a statement before the lawsuit was filed that the distance requirements only apply to buildings used as schools. There is an exception for current licensees to open a dispensary closer to a community center.
Lloyd Williams, the president of the Greater Harlem Chamber of Commerce, said local lawmakers and community groups will not support a plan to open adispensary in Harlem without the state reducing an overabundance of substance abuse services within a two to three-block radius.
Cannabis Quality-of-life problems for residents, businesses, and churches have been created by the increased number of people openly doing drugs on the street because of the services, including a supervised injection site that opened over local objections in 2021.
He said that they should be broken up so that they are welcome in a certain area. It's poor thinking to put a dispensary in a location without doing anything to mitigate the impact.
There have been no strong links between legalization and crime. In New York City, smoke shops that have popped up selling cannabis illegally have been robbed hundreds of times, resulting in shootings and killings.
A memorial was held for Brandon Brunson, a 36-year-old killed in April at a smoke shop.
Captain Sheppard, the commanding officer of the 28th Precinct, which covers most of the business district, said that fears of crime accompanying the opening of a dispensary are not without merit. He said that before the epidemic, there was a more structured drug market with occasional violence over a territory. As dealers from outside the neighborhood compete for cannabis customers at the supervised injection site on 125th Street, the situation has now become more volatile.
Customers often steal from stores to support their addictions. According to recent police crime maps, the area between Fifth Avenue and Morningside Avenue has seen a 33 percent increase in thefts.
He said it was going to attract a crowd. Drug dealers coming into the area will try to undermine the legal dispensary, bringing in troublemakers.
Keywords: recreational cannabis dispensary, Dormitory Authority, street, York State Cannabis