The SōKo Fashion Ball appeared to do a great job at mending the gap between fashion and cannabis. Some might even say that the synergy between the two industries was brought to light due to the Fashion Ball. How do you see the synergy between fashion and cannabis developing?

When coming into the cannabis industry, especially as a fashion-forward company we wanted to be different. I was turned off by going to the same cannabis events, with the same people and the same guests… so I started the SōKO Cannabis Ball. By having an event that offers runway fashion, body art, culinary tastings, dance music and an opportunity to put a tux and ball gown on, the SōKO Cannabis Ball aimed to blur typical lines. So many people who have attended and have had amazing, memorable times had no idea that it was a “cannabis event.”

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